You’ve discovered your love for photographing birth, now how do you find more birth photography clients?
Don’t waste your time paying for newspaper or print advertising. It doesn’t work. Facebook doesn’t seem to be working either, right?
Imagine being ranked #1 on google, having people begging YOU to photograph their birth and having a completely booked schedule. Sounds amazing, right?
These 3 (free) ways to book birth photography clients will have you well on your way.
1. Make yourself easy to find online.
What do you do when you’re looking for someone to make your son’s birthday cake?
Or you’re looking for a local nail salon? Or you need to find a new doctor?
You might ask a friend or ask on social media… but I bet you also turn to our good friend GOOGLE. And your potential clients are on Google looking for photographers.
So, how do you get on google where they can find you?
SEO stands for search engine optimization. People don’t (and can’t) pay money to be highly ranked on google. To put it simply, Google analyzes your website for keywords. The more relevant Google thinks your website is for a particular search, the higher your website will appear in the search.
Building your SEO takes time, knowledge and patience. BUT it is free! So, if you’re willing to put in some sweat equity, you can be highly ranked on google. How do you do it?
Publish relevant content …. A.k.a BLOG!
I know, I know. Photographers hate blogging. You just want to take pretty photos right? Well, if you want to find people who will pay you to take their photos, blogging is essential. Start with a small goal of blogging 1-2 times per month. Remember to blog about things you want to rank highly for (birth photography)!
Bookmark this site, and read it often. She has phenomenal tips on how to blog and what to write!
2. Get other businesses talking about you.
Network with other small businesses and get to know them! They want to grow their business just like you do!
Give them an opportunity to talk about your business. Host a free event in their space. Give them beautiful photos to display. Offer a discount or promotion if their clients hire you.
Find small businesses who also cater to pregnant women. Think outside the box a little. A maternity clothing store is an obvious choice, but what about the coffee shop a mom visits or the toy store where she takes her older children? Contact those small business owners and offer them a shoutout on your social media account, or offer artwork for their walls. Remember, GIVE more than you ask for in return!
3. Stay in your client’s minds, even after their session.
When you stay in front of your clients (and potential clients) through their e-mail inbox, they’re more likely to remember you. Facebook posts come and go, but an e-mail is a direct line to your client.
I WISH I had started building an e-mail list when my business opened. It is crucial.
I know it can seem daunting, but it is so important (AND, cough, free!).
An e-mail list enables you to stay in front of your clients (and potential clients) and be top of mind. So, when they’re thinking about hiring a photographer… who are they going to call? Or their friend asks if they know any birth photographers, and they remember your fun and helpful emails and pass along your information.
Most importantly, YOU OWN your e-mail list. Facebook could drop off the face of the earth tomorrow. You have no control over Facebook. If you’re relying on social media to book clients, you’re making a huge mistake! Take control of your business. Use social media as a tool to get people to your website and on your e-mail list.
Which of these ideas will you implement TODAY? Tell me in the comments below!